Distinctive events and programs garnering national attention
A few years after being designated as the Cape Cod National Seashore’s (CCNS) art partner for their 50th anniversary, the Addison Art Gallery became the CCNS’s art partner for the 100th anniversary of the National Park Service. Tying in with the national “Find Your Park” campaign, the Agency created “Found Our Park” for the CCNS. Included were plein air days, exhibitions in Truro, Wellfleet and Orleans, and talks in Provincetown, Truro and Eastham. These endeavors are also supported by Friends of the Cape Cod National Seashore and Eastern National.
A multi-year endeavor developed for the Addison Art Gallery, “After Hopper” has receives coverage for more fully associating Cape Cod with America’s greatest realist painter, Edward Hopper, and celebrates the artists of today inspired by him and the places he painted on Cape Cod. Tactics include paint outs, film showings, panels, logowear, exhibitions and receptions in concert with multiple organizations and venues including Truro Historical Museum, Truro Public Library, Truro Yacht Club, Hopper House Tours, Wellfleet Public Library, Eastham Public Library and the Cape Cod Museum of Art. “After Hopper” artists were featured in a Globo TV travel segment.
Early in the 1990s, Cape Cod was experiencing a significant loss in tourism dollars due to the perception that the region was overdeveloped and crippled by traffic. With the backing of Cape Cod’s major resorts, Addison created “Celebrate Cape Cod” to promote the enticing natural wonders of the region. Supported by politicians, including a Governor’s Proclamation, and environmentalists, the agency implemented an intense media campaign highlighted by a five-day fam tour of lodging and dining establishments, environmental organizations and areas of natural beauty.
In a time when most media attention was on problems, the campaign resulted in positive coverage of the Cape’s unspoiled marvels by WBZ TV, Chronicle, WGBH, Resorts & Incentives, Yankee Magazine, the Boston Globe, Brockton Enterprise, Worcester Telegram, AdAge and AdCom among others. According to an assistant editor at Yankee magazine, “I have to say there’s a big difference between my impressions before this trip and now."